We seek out the freshest emerging South African art talent for collectors and those seeking local art for their homes for the first time. Since we opened in 2014, we’ve been devoted to exhibiting profound and important works from artists from all over the country, whose personal stories, individual ways of seeing and visual communication approaches, resonate authenticity and break new ground.
We’re dedicated to building the noteworthiness of the myriad of painters, sculptors, photographers from the Amashosha Art Movement (a collective of young Durban artists who promote hard work, solidarity and sharing of ideas amongst artists). And that of painters such as Andrew Ntshabele (born raised and still living in JHB city) and Solomon Omogboye (Lagos-born) whom we support with studio space in August House in central Johannesburg.
It’s our business to keep our finger on the pulse of SA art, to find works either from established or emerging artists for our clients that are significant, arresting, pleasing, interesting, unsettling – whatever the brief entails. As well as to watch the international art scene and, going forward, to leverage overseas opportunities for SA art.
Seven full-scale, curated exhibitions have been shown successfully in our gallery. These were received with interest from the local community and jetsetters now living/working in South Africa or simply visiting. Notably, the show titled “Expression” was almost sold out last August. A print show collaboration with Artist Proof Studios was included in this.
We were also one of two galleries selected to show work at law firm Bowman Gilfillan’s Pro Bono art event in 2015 and partnered with the firm to promote upcoming female South African artists to their clients on Women’s Day last August. For this we worked with The Bag Factory.
Our values are authenticity, compassion, Ubuntu, effort and passion. We’re not about aloof art exhibitions, with lofty yet verbose messages. Instead, we allow artists a niche platform – in a pristine boutique setting (a renovated house in Parkhurst) – to show work that reveals their dreams, fears and longings, in the context of the current zeitgeist.
In 2014, The Wall Street Journal cited Johannesburg (along with Bogotá, Budapest and Seoul) as one of “Four Emerging Art Cities You Should Know”. And we’re serious about playing an important role in building the art offering in our city by connecting the local community, and international buyers visiting South Africa, to this fresh new work.